POTENTIAL FOR ADDITIONAL SERVICES

POTENTIAL FOR ADDITIONAL SERVICES

• The market for CCAS/CGS is made even more attractive by the high potential for offering additional services, both to the existing client base and in other market areas.

• The technology for offering CCAS/CGS is directly applicable to the delivery of additional services that address needs within the existing client base and in new market areas:

Increased intelligence in ECR and POS authorization terminals permits offering services for data capture, transaction balancing, funds clearance, and settlement.

Intelligent terminals can be downloaded to handle real-time order entry and inventory control services; this same data can be sold to the

100,000+ suppliers of goods sold by retail chains, allowing competitive analysis, measurement of the effect of advertising, and sales forecasting.

Interconnecting intelligent terminals through vendor authorization networks will allow financial institutions to offer cash management services directly to the retail outlets.

Vendors can use voice authorization networks to offer telemarketing and teleordering services for national retailers and mail order houses.

• This same authorization technology is directly applicable to a wide array of reservation services, e.g., airlines, auto rental, motels, and hotels.
POTENTIAL FOR ADDITIONAL SERVICES

• To Existing Clients

– Data Capture and Balancing

– Clearance and Settlement

– Order Entry and Inventory Control

• Using Authorization and Network Technology

– Cash Management

– Telemarketing

– Reservation Services

– Management of Advertising Effectiveness